Content Marketing
Your content marketing strategy addresses the “why” in your business: why you do what you do, and why someone should buy from or work with you. We’ll develop a content plan and supporting elements that will reinforce the “why” to build an audience and advance your business objectives.
Brand Strategy
Your brand is more than your logo or tagline – it’s the essence of your organization and the experience your current and prospective customers have with your business, product or service. We’ll help you define your brand personality, craft your story, and develop a plan to ensure that your brand lives in every interaction you have with your audience.
Public Relations
PR can cut through the noise that sometimes dominates an industry. We help you leverage your brand story with earned media coverage that engages target groups, raises your profile and builds brand awareness. Because you’re often competing with many different companies for share of voice, the right PR strategy helps you get heard by prospects, customers, and key media outlets.
Capabilities
Brand Strategy
— Brand research and analysis
— Brand message development
— Brand positioning
— Taglines
Social Media
— Content creation
— Posting calendar
— Engagement metrics
— Industry monitoring
— Account management
Content Marketing
— Marketing collateral
— Website copy
— Contributed articles
— Blogs and newsletters
Marketing
— Digital Marketing — Market research and analysis
— Strategic planning
— Product launches
Public Relations
— Media relations
— Media training
— Press releases
— Speaking opportunities
— Awards and honors
— Crisis communications
Coaching and Workshops
— Media training
— Business development/sales
— Marketing
— Social media