• Thu
    10:35 a.m. - 11:35 a.m.Waltham Woods Conference Center, Waltham, MA
    Leveraging Intangible Assets to Increase Business Value
    Lisa Murray-Moderator

    Recent industry studies estimate that up to 90 percent of a company’s value lies in intangible, invisible assets not found on the balance sheet; that is, technical expertise and skills, innovation, public reputation, patents, business networks, and institutional knowledge. Consequently, what one knows can be just as valuable as what one owns when it comes to maximizing business value for the eventual exit.

    Attendees will learn how to identify and leverage intangible assets to create equity and drive business value, hear proven techniques for raising visibility and enhancing that value, and ultimately gain an understanding of how the intangible can have very tangible impacts on growth and exit planning.